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Basic Philosophy Structure・Corporate Motto

Basic Philosophy Structure

Pivoted around the "Corporate Motto" which represents the immutable spirit since the company's inauguration, "Amano Group's Basic Philosophy" consist of "Management Priciples", "Management Guidelines", "Management Policies" and the "Code of Conduct".

Corporate Motto / Corporate Philosophy / Management Principles / Accountability and Responsibility / Fundamental Management Goals, Employee Code of Conduct

Corporate Motto "Don, Kon, Un"

“I put all my knowledge and skills into my work. Success cannot be achieved overnight. This is why my motto is Don, Kon, Un.” (From Founder: Shuichi Amano Quotes)


Don means to take proper action. You can demonstrate don by performing your work with honesty, transparency, respect for individuality, cooperation with others, and a commitment to excellent service.


Kon means to show patience and undertake unwavering efforts. You can demonstrate kon by performing your work with enthusiasm and seeking to improve in every aspect of your responsibilities.


Un means luck or good fortune. To succeed, we must not simply wait for Un (luck) to come our way. We believe that if we demonstrate don and kon in our work and lives, it will lead to un - good fortune.

  • *The Corporate Motto was established on March 20, 1958.
  • *The Corporate Motto “Don, Kon, Un” is the belief of our founder, Shuichi Amano, and the corporate spirit of the Amano Group.